Communications Lead

We are seeking a passionate and dynamic individual to join our team as Communications Lead. Reporting directly to the Executive Director, this role is pivotal in shaping and elevating the organisation’s brand as a trusted authority on family
development. The Communications Manager will oversee branding, marketing, public relations, and communications strategies to drive increased brand awareness, recognition, and meaningful engagement.

Key Responsibilities:
1. Brand Development and Management
• Shape and communicate our vision and mission, aligning all company communications around the brand’s direction, choices and tactics
• Monitor and analyse brand positioning and constituent insights
• Lead and oversee marketing creative development to ensure alignment to business strategy, brand and tone, and to engage constituents and drive them to action
• Develop and monitor effective benchmarks to measure performance of all marketing campaigns, and assess ROIs and KPIs

2. Marketing & Communications
• Develop and oversee the implementation of cost-effective communication and digital media marketing strategies to
o enhance the organisation’s brand identity, credibility, and presence on the website and across multiple channels (e.g. Facebook, Instagram, Whatsapp, Email, Youtube, etc.)
o effectively publicise and increase engagement in the organisation’s programmes, resources, and services
• Oversee the development, management and integration of all marketing channels (website, social media, SEO, content marketing, email, print) to improve constituent experience and increase growth and engagement
• Identify, evaluate, and adopt new opportunities, technologies, best practices, trends, channels and platforms to expand the organization’s presence in the traditional, digital and social media spaces
• Strategise campaigns (on-site & digital) based on relevant and up-to-date research on current family needs, issues, news and trends
• Develop and manage the budget plan

3. Marketing Content Development & Management
• Oversee the creation, publishing and maintenance of relevant, original, high-quality and up-to-date marketing content for all channels. These should reflect current family needs, issues, news and trends.
• Oversee the implementation of
a. a content & campaign editorial calendar
b. a regular social media content publishing schedule
• Manage and oversee all social media advertising campaigns
• Oversee maintenance of an up-to-date repository of credible data, information, and knowledge

4. Public & External Relations
• Build strategic partnerships with media outlets, influencers, like-minded organisations and government agencies to increase brand visibility and credibility
• Develop a strategic and targeted approach to engage in meaningful and relevant dialogue on core Focus topics across multiple channels to grow brand visibility and credibility
• Support Focus on the Family brand and spokespersons in developing a nationwide public presence as an authority on family development
• Be on top of news and social trends, leveraging opportunities to comment on social issues and public policies and champion FOFM’s mission and values

5. Managerial Responsibilities
• Provide leadership and direction to direct reports and volunteers
• Coach, guide and monitor progress to equip and enable direct reports to achieve their goals

• Degree in Communications, Marketing or Journalism, or any relevant field.
• At least 5 years’ working experience in communications, marketing, and/or editorial role with a proven track record of developing and implementing successful communication strategies
• Strong copywriting, editing, proofreading and content creation skills
• Strong knowledge and understanding of current trends in traditional, digital and social media
• Strong working knowledge of Search Engine Optimization (SEO), Facebook, Instagram, TikTok, YouTube, and any other relevant technologies
• Fluent in verbal and written English
• Proficiency in Bahasa Malaysia and/or Chinese is an added advantage

Full time

Please contact the organisation for more information

Focus on the Family Malaysia (FOFM) is a not-for-profit organisation established in 1997 dedicated to helping families thrive. We provide relevant, reliable and reproducible programmes, trusted resources, and family counselling services to strengthen
relationships in the areas of marriage, parenting and youth. We continue to partner with individuals and like-minded organisations to advocate for families and reach out to the wider community. Our mission is to nurture, support, and protect time
honoured values and the institution of the family, and witness enriched families and communities nationwide.

Do you have the passion and talent to creatively market to and meet the ever-growing needs of families nationwide? If yes, join the family!

To apply, please email your CV to [email protected]